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solutions for critical sales enablement challenges
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Next level thoughts.

Why Invest Time and Effort in Q4 Planning for Sales Kickoff?

It is Q4, and for most people in sales that means an all-out effort to hit year-end targets and post a strong close the fiscal year. At the same time, we find ourselves pulled into planning for the new year, and that often includes a Sales Kickoff (SKO) for the Sales and Go-to-Market (GTM) teams.

SKO is typically the biggest investment the organization will make on the internal team all year. When done well, SKO can have a huge multiplier effect on the long and short-term productivity of the Sales and Sales and GTM teams, as well as significant boosts to employee retention, team building, and job satisfaction.


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Roz Greenfield
Enablement for Go-to-Market, Not Just Sales

I recently had the pleasure of being interviewed by Chris Anderson, head of Community & Events at Guru. Our conversation turned into an exploration of how Sales Enablement has evolved, how technology impacts our work, what metrics to track, and how shortsighted it is to provide enablement for just “Sales” instead of the entire customer-facing Go-to-Market team.

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Roz Greenfield
Have We Gotten Stuck in Old Patterns? Exploring Dynamic Leadership.

When I look at some of the older leadership models that depict an authoritarian leader who dictates and directs, I notice a visceral reaction within me. While there is some comfort in this well-worn and known model, I also feel a strong resistance to it. Why the resistance? In practice and over time, this traditional model is short sighted and rigid, with the potential for creating cumulative losses.

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Amanda Ambrose
How to Keep SKO Momentum Going!

SKO was a success! Your team left motivated to execute on the year’s initiatives, and you feel good that the week will have a tremendous impact on the year's success. Now you ask yourself, “How do we keep that momentum and focus all year long?”

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Roz Greenfield