THe 213 Method

The 213 Method™ is Level213's proprietary end-to-end methodology

designing and delivering Revenue Enablement that actually works

WHY MOST PROGRAMS MISS THE MARK

Enablement programs often miss the mark because they are designed around content instead of outcomes and delivered as a training event instead of a strategy. The 213 Method starts with what the learner needs to be able to do, and we base all of our work on the answer to that question. The result is the difference between delivering a program and delivering a layered strategy that turns effort into performance, awareness into adoption, and execution skills into revenue.

the 213 method overview

The 213 Method pairs Do-Prove-Enable™ with The Level+ Framework™ to govern how we design and how we deliver. Neither works in isolation and together they form a complete system that produces the extra degree required to solidify change.

This is the philosophy behind every resource, asset, or program we build. We start with what the learner needs to do. It must be a specific and observable behavior. We define what proof looks like before we design a single thing. Then we enable that outcome with only the content, tools, and experiences required to get there. Every modality decision flows from here and if it can't be traced back to the DO, it doesn't get built.

DO: Define specific and observable behaviors, not simply topics or concepts. What does the learner need to be able to do? In which situations?

PROVE: Define what proof looks like before design begins. Decide on a relevant metric that measures progress from a baseline. Proof + accountability = behavior change.

ENABLE: Now we build and deliver it. Every modality decision flows directly from the DO and the PROVE and we only build what enables the outcome, eliminating program bloat.

A key component of The 213 Method, the Level+ framework is a cornerstone of our client engagements. Built on principles of Revenue Enablement, instructional design, and deep industry expertise, this framework provides a roadmap for navigating the complexities of modern business environments with the confidence and clarity that produce results.

The Three Critical Phases of Level+

Foundation Building: Our journey begins with laying a robust foundation for training and enablement initiatives. Through meticulous analysis and strategic planning, we identify the core knowledge and skills essential for success in each client's unique context. We also address alignment within the client organization, prepare for the training event, and design pre-work that sets the stage for learners. This phase ensures that programs are aligned to the client’s overarching organizational goals and designed based on executable objectives that equip participants with the necessary skills they need to perform in their roles.

Skill Acquisition: With the foundation firmly in place, we pivot towards skill acquisition – the process of honing specific competencies and capabilities tied to the program’s objectives. Leveraging a combination of interactive workshops, immersive experiences, and tailored training modules that can be delivered in a blend of live and asynchronous sessions, we empower individuals to deepen their expertise and proficiency in targeted areas. This approach curates a learning experience that supports higher levels of performance and execution moving forward.

Utilization + Adoption: The final phase of our framework revolves around translating newfound skills and knowledge into meaningful action. Through strategic guidance and ongoing support, we assist clients in seamlessly integrating learning outcomes into their revenue generating representative’s daily workflows and business practices. By fostering a culture of adoption and continuous improvement, we ensure that our efforts translate into tangible results.

Ready to find the extra degree?

Tell us what behavior you're trying to change. We'll show you how The 213 Method™ gets you there.